Rockford Corporation and Helix Shake the Car Audio Market

Rockford Corporation and Helix Shake the Car Audio Market

Thursday, May 05, 2011 — TEMPE, Ariz. – Rockford Corporation and Helix, a German developer of HiFi systems, will introduce today a new level of premium sound to factory-installed mobile sound systems, with its new Helix Plug-and-Play, the PP50 DSP. This new digital signal processor has a number of features that allow audio enthusiasts to experience an amazing improvement in tonal quality, bass, mid-bass and imaging.

“We’re continually seeking opportunities to bring car audio enthusiasts innovative and advanced products that fit a wide variety of tastes,� explained Bill Jackson, CEO and president of Rockford Corporation. “As the exclusive North American distributor for the Helix brand, we’re proud to offer their exceptional equipment with such a uniquely European flavor. Their new digital signal processor delivers the first-class sound that consumers expect from the Rockford family of products.�

The new PP50 Digital Signal Processor offers many exciting features including:

• 16 easy to tune manual DSP adjustment via DIP-switches

• Easy installation with vehicle specific interfaces

• Input for MP3 player or portable navigation device

• Three time alignment modes

• Separate front/rear high-pass and subwoofer low-pass crossovers

• Downloadable setup files for wide variety of vehicles

• Improves signal before relaying audio to factory speakers

• Integrates into vehicle without cutting wires or cables

• Optional plug-and-play subwoofer available

• Optional USB interface available to adjust DSP

• Uses MicroSD memory cards

Rockford Corporation and Helix Introduces the PP50 – DSP (2/2)

Consumers can also purchase an optional accessory, the PP7E. The dual 7� vented enclosure can be quickly installed or removed from the system, is perfectly matched for connection to the digital signal processor unit and has plug-and-play connectivity.

“The Helix PP50 offers the consumer a truly incredible upgrade over OEM sound,� said Dominick Aquilini, director of sales for Brax and Helix. “It’s also unique in the fact that it’s not a dedicated vehicle solution. It can easily be transferred to another vehicle making it an ideal choice for leased vehicles.�